Last week, in preparation for a commercial launch, I asked the CEO of one of my companies the following questions:
- Do you and your team feel you know the 3-5 things you do that no other company can do?
- Do you feel your customers, prospects and industry analysts understand what these unique capabilities are and value them as “must have”?
- Do you believe your Corporate Sales/Investor Presentations, Corporate Demo and Corp Website feature your unique capabilities?
- Do you believe each and every person inside your company knows your unique capabilities and value propositions and can recite them verbatim?
These questions sound fairly simplistic but in order to answer affirmatively requires a company to have put in place strong internal communication processes.Continue Reading …